Altrata Endorsed Brand Architecture System

I designed a unified logo lockup system for Altrata’s legacy product brands: BoardEx, RelSci, Wealth-X, Boardroom Insiders, and WealthEngine in order to help customet migration from each brand to Altrata. The goal was to shift visual emphasis to Altrata. Rather than treating these as sub-brands, the system positions them as endorsed offerings within the Altrata ecosystem. Each lockup adheres strictly to Altrata’s brand guidelines. The result is a cohesive, scalable identity system that feels distinctly Altrata, not a collection of separate brands.