Mike Arteaga's Branded Area Logos

This collection features a series of logos designed for Mike Arteaga’s Health and Fitness Centers to brand distinct areas within the gym environment. Each identity—HydroCryo Recovery, Stretch Studio, Pool, Field House, and Core HQ—was developed to give its space a clear, recognizable character. While each logo stands on its own, a consistent “@mahfc” branding system unifies them under the Mike Arteaga's banner. The work balances individuality and cohesion to support brand clarity, and overall member experience. Together, the system reinforces a cohesive brand ecosystem across diverse fitness and recovery offerings.