Altrata Hype Videos

Altrata wanted to build excitement around upcoming platform features before they launched. I was tasked with providing accurate screens to an external video agency, who would be taking on most of the editing and animations. In order to accomplish this, I worked closely with the product team to ensure accuracy. The features were not yet live, so I Needed to be creative in order to stay faithful to what the product would eventually look like. I created realistic screens using UI mockups and existing product imagery. This allowed us to showcase future functionality in a way that felt authentic and credible. The final videos helped communicate new capabilities clearly while maintaining trust in the product experience.