Altrata Story Video

This video asset was created to support the sales team in migrating customers from Altrata’s legacy brands to the Altrata platform. I pitched, edited, and animated the concept to showcase the Altrata product while visually connecting each data section back to its corresponding legacy source. By revealing how familiar legacy data lives within the broader Altrata experience. The approach positioned Altrata as an evolution rather than a replacement, highlighting the added value of the full platform.